Become a Priefert Dealer!
P
riefert invites you to submit your application to join the growing list of Priefert Dealers. There are lots of reasons to place your business in the forefront of livestock equipment dealers. Below, we have listed a few of the benefits of joining Priefert.
- Proven track record!! The demand for Priefert products is growing. Imitations come and go, competitors undercut prices, “blue sky” is promised, and yet Priefert annually increases market share based upon quality and features that benefit the consumer.
- Priefert targets today’s customers!
No
other company is focused like Priefert to target large ranches and small operators
alike. Although small operators dominate the market in most areas (over 80%
of the cattle in the U.S. come from herds of 50 or less) small operators look
to the large ranchers to see what they use. Priefert has cattle handling systems
for operators from10 to 10,000 head.
The increasingly diversified horse market is growing at an astounding pace and Priefert can help you target amateurs and professionals alike. The dog kennel market also has phenomenal potential. Priefert continues to lead the way for new products in all sectors. Be first…be with Priefert. - Priefert is the innovator! History speaks for itself. Priefert is repeatedly first with new ways to make hard jobs safer and easier.
- Priefert offers service! No one else in our industry offers the quality of service, the frequency of visits to your store for training and display help, or the attention to detail that our 20+ outside sales representatives bring to your stores.
- Priefert offers QUALITY! It has been Priefert’s consistently higher quality that has raised the bar in this industry. Priefert is well ahead of the pack in Powder Coating and our welding sets the example for others to follow. Even our dip paint has long been considered superior to others.
- Safety First!
For
both animal and operator, safety has become more important in customers’ minds.
Priefert is unsurpassed in leading the way with safety features in everything
from Squeeze Chutes to Bucking Chutes; from Horse Stalls to Dog Kennels. - Aggressive advertising in national publications! Publications such as DROVERS, WESTERN LIVESTOCK JOURNAL, WESTERN HORSEMAN, PERFORMANCE HORSE, QUARTER HORSE JOURNAL, SPIN TO WIN, BARREL HORSE NEWS, and COWBOYS & INDIANS all produce leads that create potential sales for our dealers. Potential customers calling our office are referred to stocking dealers through our Web Page Dealer Locator.
- Customer satisfaction! From the lifetime warranty on locks for all headgates, squeeze chutes, and calf tables to our policies regarding overall customer satisfaction, Priefert stands behind our products and gives Priefert dealers strong backing when it comes to difficult situations.
- Reputation! In its third generation as a family
owned business, Priefert Ranch Equipment is still “Built by Ranchers,
for Ranchers”. A couple of herds of cows and a small band of brood mares
are at the heart of the Priefert ranching operation. Ranch geldings and Nathan
Priefert’s rope horses are an integral part of our operation both in
work and play.
We help our retailers! It is well known in the industry that “nobody” outworks Priefert reps. Our team of highly trained men arrive at your store ready to produce results. From display building to employee training, from problem solving to customer assistance, Priefert representatives seek opportunities to help your business achieve success. - Referrals! Every year, Priefert representatives set up and man display booths at more than 100 major fairs, expositions, trade shows, and horse shows from coast-to-coast. At each of these venues, Priefert is working for our Dealer Network; referring potential customers, answering important questions, and generally “making the sale” for the stocking Priefert Dealer closest to the customer’s home. Unless working in conjunction with specific local accounts, all prices are quoted at full retail.
- Guaranteed Sales! We will not leave you holding dead inventory for months at a time. Priefert representatives are trained to focus on helping to balance your inventory and seek ways for your business maximize turns.
- Consolidation! Priefert’s business and
overall market share has continued to grow in both domestic and international
markets. The diversity of products we offer today and our rapid growth in cattle,
equine, and canine markets strengthens our dealers wherever they are. With
the addition of Priefert’s new Ranch Collection of Western Lifestyle
furnishings and our willingness to accept “custom” orders, Priefert
Dealers can now enjoy the opportunity to capitalize on some of the more profitable
segments of the market few can accommodate.
- Superior marketing opportunities! From the Texas Thunder Percheron Draft Horse Hitch, to Guinness Book of World Records Tallest Living Horses RADAR, to live cattle working or round pen demonstrations, Priefert offers more opportunities for enhanced visibility for your business than other livestock handling company. In addition, the Priefert name receives high profile recognition as “Official Sponsors” of the PBR, PRCA, and USTRC and several others. Close affiliations with companies like EZALL and Purina offer us all additional exposure.
- PRIEFERTIZATION! The most dynamic educational, and motivational sales program of its kind, Priefertization offers you and your employees the opportunity to hear ideas that not only increase sales in our products line, it shares keys to successful retailing that applies to every department in your store. Our hands-on training and high impact program lead many dealers to believe that Priefertization may be the most valuable benefit in becoming a Priefert Dealer!
